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South Gloucester Leisure: Active
This mircosite was designed to promote a special card available to members of gyms in the South Gloucester area. The design is bright and vibrant and was based around the card (which makes up the background) and the characters that can be seen on the homepage.
Each of the pages had to be designed with the users journey in mind and also the demographic of users. Because the leisure centre caters for all it had to appeal to all age groups and be extremely easy to use.
The design was particularly effective due to the quick turnaround and the appropriation of the cards and colourful motif, the client was extremely pleased with the initial designs and the final product.